Three ways
to start.
One system. Three levels of support. Pick where you are — self-guided, coached, or full 1:1 — and start building who you want to become.
- Full Hub access — lifetime
- Personalized onboarding + TDEE macros
- Three training paths — gym or home
- Nutrition framework + grocery guide
- Daily deposit checklist + 30-day tracker
- Mental deposit tools + habit system
- 8 branded PDFs — 82 pages, yours to keep
- Everything in Tier 1
- 8-week custom program built for your life
- Weekly 1:1 check-in calls (30 min)
- Custom nutrition system + macro targets
- Direct messaging access (M–F)
- Bonus I — Habit System
- Bonus II — Nutrition Tool
- Bonus III — Personal Assistant Pushback
- Everything in Tier 1 + Tier 2
- 12 weeks (vs 8) — 50% more time
- The Identity Files — flagship teaching, Tier 3 only
- Weekly live 1:1 review call — human coaching layer
- Daily text + voice access (24hr response)
- Performance optimization coaching
- Gorilla Mind supplement gift (~$50)
- Six Goals Guarantee — or we keep going free
Want every detail?
The full spec sheet compares all three tiers side by side — every feature, every bonus, every difference — so you can make the call with complete information.
See the Full Breakdown →Included extras
Tools that remove
every excuse.
Bonuses unlock
as you level up.
Each bonus eliminates a specific obstacle that causes people to fall off: time, confusion, inconsistency, and lack of momentum. Tier 2 gets three. Tier 3 unlocks everything.
Enrollment gift — Tier 3 exclusive
Every Executive Reset client gets a
free supplement gift.
When you enroll in Tier 3, I personally purchase and ship you a Gorilla Mind supplement — your choice of protein, pre-workout, or something matched to your goals. Not a discount code. Not a freebie. A ~$50 product, on me, shipped before your first session. Because the standard starts before day one.
The guarantee
Six goals. One promise.
We don't stop until you win.
Tier 3 — Executive Reset guarantee
Show up. Hit the six goals.
Or we keep going — free.
Complete 90% of weekly check-ins, follow the program, and hit the six documented client goals above — if you don't have results by week 12, coaching continues at no charge until you do. No vague promises. Six specific, measurable goals. Both sides know exactly what winning looks like.
Questions
The honest
answers.
Tier 2 is 8 weeks of structured coaching — weekly calls, custom program, and a personal assistant pushback system that gives you daily feedback. Tier 3 adds 4 more weeks, the flagship Identity Files teaching, a weekly live human review call on your personal development work, daily messaging access, a Six Goals Guarantee, and a Gorilla Mind supplement gift. Tier 2 is structure. Tier 3 is transformation.
Because the price isn't the decision. Tier 2 and Tier 3 are coaching relationships — the real question is whether we're the right fit for each other. The 20-minute discovery call figures that out. If it's a fit, you get the pricing and decide. If it's not, you leave with a plan regardless.
Upgrades happen all the time. The $297 you paid for Tier 1 applies as a credit toward Tier 2 or Tier 3 if you upgrade within 60 days. Most Tier 1 buyers who upgrade do so around day 14 — which is exactly when the lack of accountability starts to hit.
The program is built for people with full lives — work, family, travel, everything. Training is 3–4 days per week. Nutrition is flexible, not a meal plan. The system exists to fit your life, not replace it. If you have 30 minutes a day, you have enough.
Tier 1: Because of the digital nature of the product — instant full access the moment you pay — all sales are final. Tier 2 and Tier 3: Because these are coaching commitments, we screen hard on the discovery call before anyone pays. The Six Goals Guarantee on Tier 3 means we keep coaching you free if you hit your 90% check-in rate and don't get results. Skin in the game, both sides.
Not sure which tier?
Apply first.
We'll talk next.
A short application helps us come to the call prepared — not selling you a tier, but helping you pick the right one. If we're a fit, we'll schedule a 20-minute call from there.
Start Your Application →Takes about 5 minutes · Calls booked Mon–Fri · 10am–12pm Central