Every detail.
Side by side.
The full spec sheet for all three tiers. Every feature, every bonus, every difference — so you can make an informed call before you commit.
At a glance
The full
comparison.
Tier 01 — Entry
The Daily
Deposit.
The complete system — running it is on you. Lifetime access to the Hub, every PDF, and every future update. No coach, no calls, no accountability layer. Just the playbook.
Package
Guide
Protocols
& Running
Framework
Guide
Deposit Tools
Tracker
- Personalized onboarding — 4-step flow sets your TDEE, training path, and baseline
- 3 training paths — PPL, Power Building, or Home-Based
- Mifflin-St Jeor macro calculator — calories, protein, carbs, fats auto-adjusted
- Zone 2 conditioning protocol — Nick Baer-inspired, not fasted
- Daily 4-item deposit checklist — 4/4 = Full Deposit
- 30-day tracker heat map — visual accountability
- Full grocery guide — exact foods, exact amounts
- Mental deposit framework — habit system that builds identity
- Lifetime updates — every new version, automatic
- Print or digital — run it however works for you
Tier 02 — Coached · Most Popular
The
Reset.
Eight weeks of structured coaching. Weekly 1:1 calls, custom program, and a personal assistant pushback system that catches you before you fall off. The accountability layer that makes the tools actually work.
- Full intake + baseline assessment — 30-min diagnostic on day 1
- Custom 8-week program — training, nutrition, conditioning built to your body & goal
- Weekly 1:1 check-in calls — 30 min, same day every week, via Zoom
- Real-time program adjustments — not monthly, not quarterly
- Direct messaging access — Mon–Fri, 48hr response guaranteed
- 4-pillar progress tracking — training, nutrition, accountability, mindset
- Week 4 program rebuild — what's working stays, what's not gets replaced
- Week 8 wrap-up call — plus Tier 3 upgrade offer if it's a fit
- Bonus I — Decision Journal. Daily personal development practice. The 5-minute morning prompt that rewires how you approach every decision in your day.
- Bonus II — Weekly Audit Template. The exact review system I use internally. Submit every 7 days, get feedback, see your blind spots before they compound.
- Bonus III — Personal Assistant Pushback. An on-demand coach trained on my style. You submit your weekly audit, it pushes back in my voice — no fluff, priority-filtered, direct. The accountability layer that never sleeps.
- Meal prep templates — 5 done-for-you meal ideas matched to your macros
- Grocery list generator — built from your targets
- Travel + restaurant eating guide — for when life gets in the way
Tier 03 — Premium · The Flagship
The Executive
Reset.
The destination. 12 weeks of full 1:1 coaching, the flagship Identity Files teaching, a weekly live human review call, and the Six Goals Guarantee. Everything the other tiers are missing — and the one piece of this business that can't be copied.
The Identity Files.
Twelve weeks. Twelve keys.
The Identity Files is the identity-level teaching that makes every physical result permanent. A 12-week curriculum of video modules, printable worksheets, and a weekly live review call — built to rewire the beliefs, behaviors, and self-concept that have kept you stuck. This is the piece no other coach offers. It's what justifies the Tier 3 price premium, and it's the reason our clients leave different — not just leaner.
- Extended 12-week duration — 50% more time with me than Tier 2
- Weekly live 1:1 review call (60 min) — double the length of Tier 2 calls
- The Identity Files curriculum — 12 video modules + 12 worksheets + live review
- Daily text + voice access — 7 days a week, 24hr response
- Program rebuild every 4 weeks — Foundation → Build → Peak phases
- Resource Vault — every template, protocol, and tool I use personally
- Supplement + peptide education — I coach, I never prescribe
- Priority messaging — your questions jump the queue
- Quarterly continuity call — built-in strategy session after week 12
- Upgrade path unlocked — alumni pricing on future programs locked in at founding rate
- ~$50 Gorilla Mind product — your choice of protein, pre-workout, or something matched to your goals
- Shipped before your first session — the standard starts before day one
- Tangible anchor — your first deposit is already made
- Goal 1 — 10–20lb body composition change in 12 weeks
- Goal 2 — 3–4x/week training for 10 of 12 weeks
- Goal 3 — 80% nutrition compliance
- Goal 4 — Measurable energy + sleep improvement (1–10 weekly)
- Goal 5 — Documented confidence shift via identity journal
- Goal 6 — One keystone habit fully locked in by week 12
Hit 90% check-in rate, follow the program, and miss any of the six goals? Coaching continues free until you hit them. No vague promises. Both sides know what winning looks like.
Questions
Every real
objection answered.
Tier 2 is structure: 8 weeks of coaching, weekly calls, the three bonuses including the Personal Assistant Pushback system. Tier 3 is transformation: 12 weeks, the full Identity Files curriculum (12 video modules + worksheets + live review), daily messaging, 60-min calls, the Six Goals Guarantee, and the Gorilla Mind gift. Tier 2 gets you a coached body. Tier 3 gets you a coached identity.
Because the price isn't the decision. Tier 2 and Tier 3 are coaching relationships — the real question is whether we're the right fit for each other. The 20-minute discovery call figures that out. If it's a fit, you get the pricing and decide. If it's not, you leave with a plan regardless.
A 12-week identity-level curriculum that most coaches don't offer. Each week covers one "file" — a specific teaching on wealth psychology, self-concept, decision-making, and identity. You watch the video module, complete the worksheet, then meet me live to review your work. It's distilled from the mastermind tradition of Carnegie, Ford, Rockefeller, and Edison — the same principles Napoleon Hill documented, Esther & Jerry Hicks expanded, Tony Robbins operationalized, and Dr. Joe Dispenza proved with neuroscience. It's the teaching that makes the physical results permanent.
Upgrades happen all the time. The $297 you paid for Tier 1 applies as a credit toward Tier 2 or Tier 3 if you upgrade within 60 days. Most Tier 1 buyers who upgrade do so around day 14 — which is exactly when the lack of accountability starts to hit.
The program is built for people with full lives — work, family, travel, everything. Training is 3–4 days per week, 45–60 min per session. Nutrition is flexible, not a meal plan. The Identity Files videos are ~30 minutes each. If you have 30 focused minutes a day and one hour on the weekend, you have enough.
No. The Home-Based training path works with minimal or zero equipment. The nutrition and mindset systems work regardless of where you train. That said — if you have gym access, the PPL and Power Building paths scale further. Your call.
That's the most common thing I hear — and honestly, it's the reason Tier 2 and Tier 3 exist. You didn't fail because the program was bad. You failed because you ran it alone, without someone to catch you when the week got chaotic. That's exactly what coaching solves. The system doesn't need to be reinvented. The accountability layer needs to exist.
Tier 1: Digital product, instant access — all sales final. Tier 2 & 3: We screen hard on the discovery call before anyone pays, so mismatches get caught before money changes hands. The Six Goals Guarantee on Tier 3 is the real insurance: hit your 90% check-in rate and miss any of the six goals, coaching continues free. Skin in the game, both sides.
Yes. Tier 2 and Tier 3 are currently priced for the founding member wave. After the first buyers are in and we've collected results + testimonials, prices go up. Current founding members lock their pricing in for all future renewals — that's your incentive to move now rather than later.
Right now we're in the founding member phase — the first wave of Tier 2 and Tier 3 clients is forming. Once early clients have finished their programs, you'll be able to talk to them directly. In the meantime, my own transformation and my brother's 80lb transformation are the proof of concept. Ask me about both on the discovery call.
Not sure which tier?
Apply first.
We'll talk next.
A short application helps us come to the call prepared — not selling you a tier, but helping you pick the right one. If we're a fit, we'll schedule a 20-minute call from there.
Start Your Application →Takes about 5 minutes · Calls booked Mon–Fri · 10am–12pm Central